Free download Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors by Noah D. Drezner CHM

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Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors

Category: Uncategorised
Author: Noah D. Drezner
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Rating: 3.7 of 5 stars
Counts: 1166
Original Format: Paperback, 214 pages
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Publisher: April 4th 2013 by Routledge
Language: N/A
ISBN: 0415534003
ISBN13: 9780415534000
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Original Title: Expanding the Donor Base in Higher Education: Engaging Non-Traditional Donors
Description:
Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, this title explores how colleges and universities can build culturally sensitive fundraising and engagement strategies.

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